GreenbergFarrow (GF), a global architecture, engineering, planning, interior design, landscape architecture, and development services firm, is thrilled to announce Jason Loucks as the Managing Director of GF’s Charlotte Office. Loucks brings over 25 years of architectural experience across commercial and developer-driven projects.
“We are proud to welcome Jason to the GF Family,” said Keith Johnston, Chief Executive Officer and President of GreenbergFarrow. “Jason’s depth of experience, commitment to collaboration, dedication to mentorship, and extensive network of connections make him the ideal candidate to become the Managing Director of our Charlotte Office. With his vision and leadership, we know he will take the office—and its team—to new heights.”
GF acquired the Charlotte Office as a part of its acquisition of SGA | NarmourWright Design in 2022, bringing it under its brand umbrella in 2024. This acquisition allowed the firm’s brand to unify this office with the firm, enabling it to offer GF’s full range of architecture, engineering, planning, and development services, depth of bench, and multi-market knowledge.
As Managing Director, Loucks will ensure that the office’s talented team has the resources to succeed and align with GF’s strategic initiatives. Loucks also aims to build strong relationships with existing clientele, seek new opportunities to improve the office’s services, explore new client opportunities, and much more.
“GF’s culture and passion are the hands-down reasons I accepted the Managing Director role for the Charlotte office,” said Loucks. “I love challenges, and I get to work with a blank slate. Though it takes time, my goal is to develop a local GF brand recognition based on the existing integrity and devotion of the Charlotte office through exposure to local and regional industry events. Having the opportunity to impact this community through the development of inspirational environments that create positive memories and experiences is what inspires me each day.”
