The master plan design for the Sina International Centre aims to create a harmonious and cohesive urban environment. The design features a consistent typology across tall, medium, and low buildings, interconnected through horizontal connections, the skyline, West Nanjing Road, and Yonyuan Road. This approach ensures a unified architectural expression throughout the development.
In an era where many buildings are homogeneous and reproducible, this project emphasizes uniqueness and artistry through the theme of craftsmanship. By integrating traditional handicraft methods into modern architecture, the project highlights contemporary cultural values and the unique identity of the building. The integration of modern architecture with cultural elements is a key aspect of the design.
Central to the design is the quality of the public realm, which enhances urban connectivity and integrates the new development with the existing city fabric. The project prioritizes built form, open space, connectivity, views, and green infrastructure, creating an enlivened public realm that fosters a vibrant community.
The completion of this landmark project will significantly enhance the region’s image and improve the business environment. This development supports Shanghai’s goal to become an international economic, financial, technological innovation centre, and cultural metropolis by 2035, fostering a city of innovation, humanity, and ecology. The overall design concepts and strategies ensure that the Sina International Centre will be a distinguished landmark, reflecting both historical significance and modern innovation in Shanghai’s urban landscape.