DSW Designer Shoe Warehouse

ProjectLas Vegas, Nevada

The GF team worked with external vendors on several digital features. The sensory experience begins at street level from escalators that lead down to the sales floor, creating a video tunnel from custom mounted wall and ceiling LED panels, with full video animations and sound systems. The basement’s interior fixtures take on an industrial, warehouse look that compliments the giant ‘shoevator’ – where customers can order via tablet in front of the glass display of shoes accompanied with steel elevator lifts and conveyor belts that act as a vending machine.

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