Levi Strauss & Co.: NextGen, Palo Alto

ProjectPalo Alto, CA
"We make our best impressions with consumers through our Levi’s® stores, which is why it’s so important that we give them a truly elevated experience when they walk through our doors. We want to transform our stores from “just a place to buy Levi’s®” into an immersive, omni-channel brand experience.
NextGen’s new store designs, digital features and operating models help us achieve this goal by focusing on customization, fit and style guidance, leveraging brand content in stores and omni-channel capabilities to create a deeper connection with our consumers." — Lance Relicke, Vice President, Levi's Global Brand Environment
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