GF worked with its client, Immochan, to make Auchan Jiaxing Shopping Mall a landmark destination, in Jiaxing, China for retail among the 67 other shopping centers in the country. The 270,000 SF interior design encapsulated Hello City’s positioning – Discover a Magic Life and Fun – to promote an elevated shopping experience. After in-depth studies and an understanding of local needs, the GF team implemented unique and innovative features.
The GF team wanted the shopping mall design to reflect Immochan’s brand and vision; the goal was to create a community lifestyle within the shopping center. The team achieved this goal by carefully considering the details.