GF provided architecture and interior design for the Auchan Jiaxing Shopping Mall, located on the outskirts of Shanghai. The project creates a “Phygital” playground that blends physical and digital experiences for young adults and families. The mall’s atriums feature interactive “Magic Boxes” that leverage the latest digital technology to deliver unique experiences, including boutique retail, pop-up shops, rest areas, play zones, and more, offering visitors an engaging and immersive shopping environment.
