Located on the outskirts of Shanghai, the Auchan Jiaxing Shopping Mall is described as a “Phygital” Playground incorporating the “physical” with the “digital” in different digital attractions for young adults and families with small children. The atriums feature “Magic Boxes,” which utilize the latest digital technology, provide people with a truly unique shopping experience; each box is programmed with activities such as boutique stores, pop up retail, rest areas, play areas, and more.
