For the popular French retailer’s flagship store in the U.S., GF was part of the design team to bring its selective fashion to a landmark building in SoHo. Comptoir des Cotonniers offers simple but stylish womenswear in understated colors billed for mothers and daughters. Reflective of the Comptoir des Cotonniers brand, a minimal but elegant aesthetic was utilized featuring primarily white walls, displays, and recessed lighting with the Comptoir “red” bringing a chic contrast to space.