GFs design of The Home Depot’s first Manhattan location at 940 Broadway (between 23rd and 24th Streets) stands as a pioneering example of adaptive reuse in a dense urban context. This 106,000-square-foot store occupies two historic limestone buildings originally constructed in the 1860s, formerly home to Stern’s department store. The project preserved the original Renaissance Revival facades, including ornate details such as lion’s head carvings and cartouches, while introducing a modern retail environment inside.
To accommodate the store’s expansive inventory in a constrained footprint, GreenbergFarrow employed a loft-style interior design, featuring open mezzanine levels and exposed structural elements. This approach not only maximized vertical space but also harmonized with the building’s historic character. The integration of escalators and skylights further enhanced the shopping experience, ensuring accessibility and ample natural light.
This project exemplifies GF’s expertise in blending modern retail functionality with historic preservation, transforming a traditional big-box store concept to fit seamlessly into Manhattan’s urban fabric.
